At a time when sustainability and privacy are important social issues, reaching your target group is becoming an even greater challenge. The ‘first mover advantages’ in search and social have evaporated and the possibilities for targeted offline promotions are increasingly limited.
These developments have caused a shift in the needs of marketeers; from mass to relevance. Insert marketing plays an increasingly prominent role as a network for offline brand partnerships. In this whitepaper you can read more about the impact print has on the conversion path and the applicability within your marketing mix. Have you ever thought about the fact that influencer marketing can also be applied offline?