Success

 Stories

“Through our collaboration with Affiliprint, we were able to efficiently scale our Insert Marketing strategy across multiple European markets. Their flexible approach allowed us to test, optimise, and maximise campaign performance, resulting in higher conversion rates and stronger market penetration.”

Success

Outperformed their conversion targets

Strong customer engagement

Markets

Germany, Austria, Netherlands

Products

Parcel Inserts with Giftcard

Their Story

Takko Fashion, founded in 1982, is one of Europe’s leading fashion retailers with nearly 2,000 stores across 17 countries. With over 5 million loyal customers and a growing online presence, the brand combines brick-and-mortar retail with digital expansion.

Challenge

Takko Fashion sought a scalable and efficient way to run high-performing marketing campaigns. However, finding the right partners and quickly testing new strategies proved to be a challenge, leading to inefficiencies in campaign execution.

Solution

Affiliprint helped Takko Fashion implement Insert Marketing campaigns by leveraging Affiliprint’s expertise. Takko was able to test various coupon mechanics, formats, and layouts, allowing for an optimised and data-driven approach to reaching their target audience. Through this partnership, Takko Fashion successfully integrated print inserts into their marketing mix, ensuring a targeted and scalable method to engage customers and drive sales.

“Through our partnership with Affiliprint, we’ve established a streamlined and results-driven Insert Marketing strategy that combines operational efficiency with strong revenue performance across key markets.”

Success

+6% margin efficiency YoY

Six figure revenue stream

Markets

Germany, Austria, Switzerland

Products

Parcel Inserts with Giftcard

Their Story

Mister Spex, founded in 2008 and headquartered in Germany, is one of Europe’s leading online optical retailers. With over 10,000 styles, innovative digital try-on tools, and a growing network of 75 stores and 400 partner opticians, Mister Spex masters digital and in-store service.

Challenge

Mister Spex needed a partner to manage and scale their parcel insert marketing efforts across different markets—without creating additional workload for internal teams. Ensuring operational efficiency, while aligning with financial targets, was key to their marketing strategy.

Solution

Affiliprint took over full coordination of Mister Spex’s parcel inserts, from booking to optimisation. This freed the internal team and ensured ongoing improvements. The result: a steady six-figure revenue stream and 6% annual margin growth. Affiliprint also simplified onboarding, communication, and provided one contact—saving time and reducing complexity. Strategic support strengthened the partnership and uncovered growth potential.

“The collaboration between Tights.no, Comfyballs.no, and Affiliprint has proven to be a resounding success, transforming flyer distribution into a valuable marketing asset. This experience illustrates the benefits of leveraging outsourced distribution channels, we encourage others to explore similar solutions.”

Success

Increased partner engagement

Solid Performance

Markets

Norway, Sweden

Products

Parcel Inserts

Their Story

Netthandelsgruppen AS, founded in 2014, is a Norwegian brand house focused on developing and operating online stores for textiles, footwear, and consumer goods. Key brands include Tights.no, Comfyballs, and Aware Nutrition.

Challenge

As Tights.no and Comfyballs.no aimed to grow, managing flyer logistics and finding partners proved time-consuming, diverting focus from core business. Manual processes also limited effective collaboration and slowed expansion.

Solution

Partnering with Affiliprint gave Tights.no and Comfyballs.no a simple, efficient solution for flyer distribution. Affiliprint handled logistics and provided ongoing support, letting the brands focus on growth and reach new audiences. Their platform enabled easy inclusion of partner flyers in shipments, fostering smooth collaboration and steady partner interest, all with minimal warehouse disruption.

Get in

 touch

Ready to unlock the full potential of Insert Marketing?
Contact us today to explore how Affiliprint can drive meaningful engagement for your brand. Let’s create impactful campaigns together!

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