Success

 Stories

“Partnering with Affiliprint enabled us to efficiently scale our Insert Marketing strategy across multiple European markets. Their flexibility and expertise allowed us to test, optimise, and maximise performance – helping us outperform conversion targets and drive strong customer engagement.”

Success

Outperformed Conversion Targets

Strong Customer Engagement

Markets

Germany, Austria, The Netherlands

Products

Parcel Inserts with Giftcard

Story

Founded in 1982, Takko Fashion has become one of Europe’s leading fashion retailers, operating nearly 2,000 stores across 17 countries. With over 5 million loyal customers and a growing online presence, Takko combines the strengths of brick-and-mortar retail with a dynamic digital expansion strategy.

Challenge

As Takko Fashion expanded its marketing efforts, finding a scalable and efficient way to run high-performing campaigns became increasingly difficult. Identifying the right partners and testing new strategies quickly proved challenging, leading to inefficiencies and slower campaign execution.

Solution

Takko Fashion partnered with Affiliprint to tap into our expertise in precision print marketing. Together, we tested different coupon mechanics, formats, and layouts to optimise results. This data-driven approach helped integrate print inserts as a scalable and impactful channel for customer acquisition and retention.

“Our partnership with Affiliprint has enabled us to build a streamlined, results-driven Insert Marketing strategy, combining operational efficiency with strong revenue growth across key markets.”

Success

+6% Margin Efficiency YoY

Six-figure Revenue Stream

Markets

Germany, Austria, Switzerland

Products

Parcel Inserts with Giftcard

Story

Founded in 2008 and headquartered in Germany, Mister Spex is one of Europe’s leading online optical retailers. Offering over 10,000 styles, innovative digital try-on tools, and a growing network of 75 stores and 400 partner opticians, Mister Spex combines a strong digital presence with in-person service excellence.

Challenge

To support their rapid growth, Mister Spex needed a partner to manage and scale their parcel insert marketing across multiple markets without adding workload to internal teams. Operational efficiency and alignment with financial targets were essential to maintaining the effectiveness of their marketing strategy.

Solution

Affiliprint took over full coordination of Mister Spex’s parcel inserts, freeing internal teams and driving continuous improvements. This resulted in a six-figure revenue stream and 6% annual margin growth. We also streamlined onboarding and communication with one dedicated contact, reducing complexity and supporting future growth.

“Our collaboration with Affiliprint turned flyer distribution into a valuable marketing asset for Tights.no and Comfyballs.no. It clearly shows the benefits of leveraging outsourced distribution channels, and we encourage others to explore similar solutions.”

Success

Increased Partner Engagement

Solid Performance

Markets

Norway, Sweden

Products

Parcel Inserts

Story

Founded in 2014, Netthandelsgruppen AS is a Norwegian brand house specialising in the development and operation of online stores for textiles, footwear, and consumer goods. Key brands include Tights.no, Comfyballs.no, and Aware Nutrition, combining product quality with a strong e-commerce presence.

Challenge

As Tights.no and Comfyballs.no expanded, managing flyer logistics and securing partners became increasingly time-consuming, diverting focus from core business activities. Manual processes further limited collaboration and slowed overall growth.

Solution

Partnering with Affiliprint gave Tights.no and Comfyballs.no a simple, scalable flyer distribution solution. We handled logistics and provided ongoing support, allowing the brands to focus on growth. Our platform made it easy to include partner flyers in shipments, ensuring smooth collaboration and minimal warehouse disruption.

Get in

 touch

Ready to unlock the full potential of Insert Marketing?
Contact us today to explore how Affiliprint can drive meaningful engagement for your brand. Let’s create impactful campaigns together!

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