Success

 Stories

“Thanks to precise geo-targeting, our ParcelDealz campaign is only placed in parcels that are sent to cities relevant to Uber Eats. This significantly minimises wastage and, in combination with Affiliprint’s high-quality gift cards, makes parcel inserts one of our most efficient offline marketing channels – especially in terms of cost-per-acquisition.”

Results

ø0.37% CR

Up to 1.18% Peak Performance

CPA reduced to €10

Markets

Germany

Products

Gift Cards

Geo-Targeted Smart Inserts

Story

Uber Eats is one of the world’s leading food and grocery delivery platforms and among the fastest growing in Germany. Active in over 100 cities, the app enables quick and convenient orders from thousands of local restaurants and national chains. In addition to restaurant delivery, Uber Eats is expanding its quick commerce and food logistics services.

Challenge

To grow its customer base, Uber Eats aimed to activate new users who hadn’t yet placed an order – the so-called first-time eaters. However, this audience was difficult to reach through standard CRM channels like email or push notifications. The challenge: establish a high-impact offline touchpoint with strong visibility and relevance in the everyday lives of young, urban consumers.

Solution

Uber Eats launched a combined campaign with Affiliprint and ParcelDealz using premium gift cards and geo-targeted smart inserts to drive first-time orders – two formats, one goal: maximum visibility at the perfect moment, driving app installs and first-time orders while keeping acquisition costs low.

“Partnering with Affiliprint enabled us to efficiently scale our Insert Marketing strategy across multiple European markets. Their flexibility and expertise allowed us to test, optimise, and maximise performance – helping us outperform conversion targets and drive strong customer engagement.”

Results

Outperformed Conversion Targets

Strong Customer Engagement

Markets

Germany, Austria, The Netherlands

Products

Insert with Gift Card

Story

Founded in 1982, Takko Fashion has become one of Europe’s leading fashion retailers, operating nearly 2,000 stores across 17 countries. With over 5 million loyal customers and a growing online presence, Takko combines the strengths of brick-and-mortar retail with a dynamic digital expansion strategy.

Challenge

As Takko Fashion expanded its marketing efforts, finding a scalable and efficient way to run high-performing campaigns became increasingly difficult. Identifying the right partners and testing new strategies quickly proved challenging, leading to inefficiencies and slower campaign execution.

Solution

Takko Fashion partnered with Affiliprint to tap into our expertise in precision print marketing. Together, we tested different coupon mechanics, formats, and layouts to optimise results. This data-driven approach helped integrate print inserts as a scalable and impactful channel for customer acquisition and retention.

“Our partnership with Affiliprint has enabled us to build a streamlined, results-driven Insert Marketing strategy, combining operational efficiency with strong revenue growth across key markets.”

Results

+6% Margin Efficiency YoY

Six-figure Revenue Stream

Markets

Germany, Austria, Switzerland

Products

Parcel Inserts with Giftcard

Story

Founded in 2008 and headquartered in Germany, Mister Spex is one of Europe’s leading online optical retailers. Offering over 10,000 styles, innovative digital try-on tools, and a growing network of 75 stores and 400 partner opticians, Mister Spex combines a strong digital presence with in-person service excellence.

Challenge

To support their rapid growth, Mister Spex needed a partner to manage and scale their parcel insert marketing across multiple markets without adding workload to internal teams. Operational efficiency and alignment with financial targets were essential to maintaining the effectiveness of their marketing strategy.

Solution

Affiliprint took over full coordination of Mister Spex’s parcel inserts, freeing internal teams and driving continuous improvements. This resulted in a six-figure revenue stream and 6% annual margin growth. We also streamlined onboarding and communication with one dedicated contact, reducing complexity and supporting future growth.

“Our collaboration with Affiliprint turned flyer distribution into a valuable marketing asset for Tights.no and Comfyballs.no. It clearly shows the benefits of leveraging outsourced distribution channels, and we encourage others to explore similar solutions.”

Results

Increased Partner Engagement

Solid Performance

Markets

Norway, Sweden

Products

Parcel Inserts

Story

Founded in 2014, Netthandelsgruppen AS is a Norwegian brand house specialising in the development and operation of online stores for textiles, footwear, and consumer goods. Key brands include Tights.no, Comfyballs.no, and Aware Nutrition, combining product quality with a strong e-commerce presence.

Challenge

As Tights.no and Comfyballs.no expanded, managing flyer logistics and securing partners became increasingly time-consuming, diverting focus from core business activities. Manual processes further limited collaboration and slowed overall growth.

Solution

Partnering with Affiliprint gave Tights.no and Comfyballs.no a simple, scalable flyer distribution solution. We handled logistics and provided ongoing support, allowing the brands to focus on growth. Our platform made it easy to include partner flyers in shipments, ensuring smooth collaboration and minimal warehouse disruption.

Let's 

Talk

Ready to create your own success story? Inspired by what you’ve seen? We’d love to explore how insert marketing can drive results for your brand. Fill out the form and our team will get in touch to discuss opportunities tailored to your goals.