Stronger Together: adnymics and its ParcelDealz are now part of the Linehub Family
Sometimes partnerships come together that simply make sense – and the merger of adnymics with its ParcelDealz x Affiliprint is just such a partnership.
A look into the past: where we come from
Affiliprint, a leading expert in insert marketing and part of Linehub, has been connecting brands with their customers in the most effective way for over a decade. As a pioneer in this field, Affiliprint ensures that brand messages are delivered exactly where they have the greatest impact – at the perfect moment, directly to the customer.
Through a wide network and the strategic placement of advertising inserts in parcels and magazines, Affiliprint creates unique touchpoints that increase brand awareness, attract new customers, and boost sales in the long term. The combination of high reach, specific targeting, and measurable performance makes Affiliprint an indispensable part of modern marketing strategies.
ParcelDealz is a brand that was created by adnymics (part of Linehub) in 2022. While adnymics has developed an intelligent and data-driven print solution based on customer data that enables a targeted customer approach, the approach has now been further refined with ParcelDealz.
The company has set itself the task of placing advertising messages even more simply, scalably, and precisely in webshop parcels. The parcel inserts are individually selected based on the parcel contents and the target group and printed just at the moment – so each insert is unique and perfectly tailored to the recipient. This lean and automated approach allows brands to efficiently integrate their messages into customers’ everyday lives – a perfect complement to Affiliprint’s proven network.
“With this step, we are not only strengthening our position in “offline” e-commerce, but also creating an even closer link with our digital solutions. Welcome, Dominik, Simon, and the whole team in Munich!”
Marko Dobroschelski
CEO Affiliprint
Why this fits well together
Offline marketing has evolved considerably in recent years. Where traditional inserts used to be distributed in parcels, new technologies now enable targeted, customised campaigns that are better tailored to customers.
With ParcelDealz, we are expanding our offering with a solution that enables brands to place relevant advertising messages in shipping parcels with minimal effort. This creates an even more efficient link between e-commerce and print marketing.
What comes next
The next few months will be exciting! We look forward to breaking new ground with our customers and partners and combining the best of both worlds – classic inserts and innovative parcel inserts.
“We are delighted to welcome adnymics and ParcelDealz. Together we are pooling our knowledge, data, and network and taking insert marketing to the next level!”
Malte Grundmann
Managing Director at Affiliprint
