Unique Codes vs. Generic Codes: How to Track Discount Code Campaigns More Effectively

Unique or generic voucher codes? The right code strategy can influence how well an insert campaign can be measured, controlled and used. This article explains when Unique Codes make sense, when Generic Codes are the better fit and how Friends Codes can add extra value to one physical touchpoint.

Affiliprint featured in the Emerce 100 once again

Affiliprint is proud to be featured once again in the Emerce 100. This recognition reflects the trust of our partners, advertisers and the wider market in the value of measurable, performance-driven insert marketing.

Tracking and Attribution: How to make insert marketing fully measurable

Data or intuition? Why choose when you can have both? Many marketers still think of print as a black hole for tracking, but we are here to show you the light. From unique voucher codes to dynamic QR scans and the real time precision of ParcelDealz, discover how we make the unboxing moment fully measurable. Learn how to bridge the gap between the physical parcel and your digital dashboard in our latest deep dive into performance tracking.

Affiliprint ⨉ veritree

Affiliprint x veritree: For every 1,000 inserts, we plant one certified tree, connecting the physical reach of insert marketing with transparent, measurable impact. This creates a campaign solution that builds brand presence in the parcel moment while making a concrete contribution to more sustainable marketing.

Retail Media in your parcel: Why Your Parcel Is Your Brand’s Most Exclusive Ad Space

In e-commerce, the customer journey is often optimized to perfection from the first click to the “Buy Now” button. However, the most emotionally powerful moment doesn’t happen in a browser. It happens days later at the front door. When your customers finally hold their package, attention hits 100 percent. In this moment, they aren’t just opening a box; they are opening an exclusive advertising channel that is guaranteed to be noticed. This is a strategic lever many underestimate. Your parcel is not just a logistical necessity; it is a valuable media asset that allows you to profitably monetize untapped reach without diluting your brand image.

When Inserts Really Work: The Power of Strategic Cooperation Planning

A well-matched insert is more than just “advertising in a box.” It extends the sender’s brand world, meets the target group at the perfect moment, and creates relevance instead of waste. The decisive factor isn’t the industry, but the strategic fit between context, purchase occasion, and trust. In this article, we explore this topic in cooperation with die Markenkuppler.

How to Maximise Your E-Commerce Growth with Insert Marketing

We are constantly bombarded by digital ads and have become very good at ignoring them. We skip, scroll, and close before they even register. For marketers, this growing digital noise is a real challenge. One moment, however, cuts through it all: the unboxing moment. At Affiliprint, we see it as one of the most powerful moments in the e-commerce journey.

When Parcel Inserts Truly Add Value in Partnership Planning

Parcel inserts achieve something digital advertising often cannot. They create closeness, attention and measurable results. Together with our partner “Die Markenkuppler,” we explore when inserts are the ideal addition to a cooperation strategy.

From Discount to Reminder: The Underrated Power of Vouchers

Vouchers often have a longer-lasting effect than many people think. Especially in today’s e-commerce environment, consumers are price-conscious, but they do not always make purely rational decisions based on the lowest price. Many shoppers pay close attention to offers and discounts, while also being influenced by spontaneous impulses, small rewards, and specific purchase moments. Vouchers tap into exactly this intersection: they offer a clear benefit, are kept, remind customers of the brand, and often unfold their impact only when the right moment arrives. This article shows how targeted voucher marketing can create attention, trust, and long-term customer loyalty, and why design, timing, and placement are crucial.

How Printed Inserts Create Powerful Brand Collaborations

Tired of digital noise? Discover how printed inserts cut through the clutter and create lasting connections. From driving conversions to building brand loyalty, learn why these tangible touchpoints are the secret to powerful brand collaborations that are not just seen, but remembered.